Fashion is a subjective art form. Every editor, designer, and spectator hold a different view on what is in style and fashionable. A fashion show is an outlet, which allows a designer to portray their vision on politics, trends, or even environmental issues through clothing. The photo taken from the late Alexander McQueen's spring/summer 2010 collection creates an argument of environmental change and harmony with nature.
The collection, titled Plato's Atlantis, portrays 45 looks, which construct a physical evolution of the creatures on Earth. The show collectively makes the audience aware of how sacred and beautiful life was before the introduction of modern day technologies. The models, dressed and presented in an animalistic formation opens the audiences eyes to the primitive beauty of a world free of commercialization. The photo above is just one of the 45 looks that McQueen produced for the show. The dress, with its unique tortoise like print and structured body presents a message of durability and strength, just like a tortoise itself. The infamous armadillo shoes stretch the idea of strength further. With feet that can dig and survive through anything, the McQueen woman is anything but docile and weak. Finally, the hair, which is corn-rowed and teased presents a warrior element to the look. The McQueen girl, resembles those of the Na'vi clan, presented in James Cameron's Avatar. The long, blue skinned creatures evoke an everlasting message of strength and stability in their own world, just as the McQueen girl does in this show. McQueen's overall message leaves a lasting impression on the viewer's input on contemporary media and society as a whole, where the characteristics of a strong independent woman come before modern day technologies.
The effectiveness shows through the after effect. Known as McQueen's final show before his tragic death, Plato's Atlantis has already become an iconic show more than just an art form, but rather as a realization of the world we have created, and his vision of hope and beauty in the world we will create in the future.
To fully grasp the message watch the show in its entirety.
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