BMV > Jaguar

Advertising is a lucrative business. Advertising corporations pay big dollars for ads that stand out and grab the viewer’s attention. The primary purpose of an advertisement is to sell the product. Thus, advertising companies must always come out with the best ideas and concepts to sell their products.

One of the vital aspects of advertising is competition. An ad must stand out from the thousands to millions of advertisements that are out there. An advertisement that has really stuck out in my perspective was this BMV ad.

Souce

The BMV advertisement presented about depicts two cars- a Jaguar and a BMV. The text on the ad is too small to see, but it probably just states the model and make of the car. The strategy used in this ad is to promote how powerful and fast the BMV is.

A Jaguar, which is popular for its famous jaguar hood ornament, in this ad is depicted facing the other way then it is usually faced. The jaguar hood ornament is essentially running away from the BMV.

One thing to notice about the BMV are the headlights. The lights, which are angled upwards kind of resembles an evil eye depicting fear into the Jaguar’s face. The car’s thus are personified where the front of the car represents a face.

The visual rhetoric made in this ad is that the BMV is stronger, faster, and better than Jaguar, one of BMV’s top competitors. This ingenious way of facing the two cars against one another but with just the hood ornament turned the other way, catches the viewer’s attention and makes them consider BMV!